✅ PHASE 1: FOUNDATION SETUP

1. Define Your Niche and Services

• Choose what services to focus on (e.g., Clinic, salon, teaching, etc.).

• Identify your ideal customer (age, income, lifestyle, profession).

• Create 2–3 signature services or packages.

2. Establish a Strong Brand

• Name, Logo, Tagline (clear and professional).

• Visual identity: color theme, brand voice.

• Positioning: What makes your service unique? (USP)

3. Legal and Operational Setup

• Register your business.

• Set up a business bank account.

• Define pricing, refund policies, and service terms.

✅ PHASE 2: ONLINE & OFFLINE PRESENCE

4. Build Your Digital Presence

• Professional Website with SEO (Home, Services, About, Contact, Testimonials).

• Google Business Profile.

• Create pages on Facebook, Instagram, LinkedIn, YouTube (as needed).

5. Get Initial Reviews & Testimonials

• Request written/video reviews from happy clients.

• Showcase these on your website and Google listing.

6. Create Service Packages

• Productize your services (e.g., “Tattoo + Aftercare Kit,” “Marketing Consultation + Social Media Setup”).

• Add urgency and value: limited slots, free bonuses, or consultations.

✅ PHASE 3: LEAD GENERATION & MARKETING

7. Use Free Marketing Channels

• Post daily content on Instagram, Facebook Reels, YouTube Shorts.

• Share behind-the-scenes, client stories, tips.

• Use hashtags and location tags.

8. Paid Advertising

• Run local ads on Google and Instagram/Facebook.

• Use lead generation forms (collect name, number, interest).

9. WhatsApp & CRM System

• Set up WhatsApp Business: automated replies, service menu, broadcast lists.

• Use a basic CRM to manage inquiries and follow-ups.

✅ PHASE 4: SALES SYSTEM & AUTOMATION

10. Create a Sales Funnel

• Lead Magnet (e.g., Free Guide, Free Consultation).

• Nurture leads via WhatsApp or email.

• Close the sale with a personal touch (call, meet, or DMs).

11. Offer Monthly or Annual Packages

• Memberships, subscriptions, or loyalty programs.

• Retain clients through upsells, follow-up services, or referrals.

12. Track Everything

• Leads per source.

• Sales per service.

• Client retention and feedback.

✅ PHASE 5: SCALING & TEAM GROWTH

13. Hire or Train Help

• Hire assistants, interns, or freelancers.

• Train them to handle operations, social media, or customer support.

14. Expand Services or Locations

• Add new high-demand services.

• Launch an online course or consultation package.

• Open a second studio or office if the first is profitable.

15. Collaborate for Cross-Marketing

• Partner with influencers, related businesses (gyms, salons, etc.).

• Attend events, workshops, or pop-ups to get exposure.

✅ PHASE 6: AUTOMATE, OPTIMIZE, DOMINATE

16. Automate Repetitive Tasks

• Use tools for social media scheduling, email campaigns, appointment booking.

17. Invest in Branding & Content

• High-quality photos/videos.

• Brand storytelling content (your journey, transformation stories, etc.).

18. Expand Your Reputation

• Become a known name in your niche.

• Get featured on podcasts, local news, or blogs.

• Create a strong Google search footprint.